1. Introduction

This Privacy Policy explains how this site (“we”, “our”, “the Site”) collects, uses, stores, protects, and shares your personal data when you visit our website and use our services (“the Service”). It applies to all users located in the European Economic Area (EEA) and complies with the General Data Protection Regulation (GDPR) and the ePrivacy Directive.

2. Data Controller

Love To Shop LTD

Address: 44 OVERBURY CRESCENT CROYDON ENGLAND CR0 0LN

Registration Number: 13624037

Email: contact.looveshop24@gmail.com

3. Data Protection Officer (DPO)

For any questions regarding our data processing or to exercise your rights, contact:

DPO, this site

Email: contact.looveshop24@gmail.com

4. Definitions

Personal Data: any information relating to an identified or identifiable natural person.

Processing: any operation performed on personal data (collection, recording, storage, use, disclosure, etc.).

Processor: third party processing data on our behalf.

Consent: a freely given, specific, informed and unambiguous indication of the data subject's agreement to the processing of their data.

5. Categories of Data Collected & Purposes

Data CategoryExamplesPurposesLegal BasisIdentification DataName, first name, email, phoneAccount management, customer support, billingContract performance (Art. 6.1(b))Usage & Technical DataIP address, browser type, pages visitedSecurity, diagnostics, site optimizationLegitimate interest (Art. 6.1(f))Cookies & TrackersSession, preference, marketing cookiesAuthentication, preferences, analytics, adsConsent (Art. 6.1(a))Ad Conversion DataGoogle Ads GCLID, session IDAd performance measurement, remarketingConsent (Art. 6.1(a))Payment DataCard details, purchase historyPayment processing via third-party providersContract performance (Art. 6.1(b))

6. Cookies & Similar Technologies

We use:

• Essential cookies: session management and authentication.
• Functional cookies: language and display preferences.
• Performance cookies: traffic statistics via Google Analytics (IP anonymized, retention: 13 months).
• Targeting/Advertising cookies: Google Ads (_gcl_au, gac*), Facebook Pixel, LinkedIn Insights.

You can manage your cookie preferences via our consent banner or through your browser settings. Blocking non-essential cookies will not prevent the use of the Service but may limit some features.

7. Data Sharing & Transfers

Processors: Google Ireland Ltd (Analytics, Ads), Facebook Inc. (Pixel), LinkedIn Corp. (Insights), payment providers (Stripe, PayPal).

Transfers outside the EEA: based on EU Standard Contractual Clauses and other recognized safeguards.

Corporate operations: in case of merger, acquisition, or asset sale, your data may be transferred under confidentiality obligations.

8. Data Retention Periods

• Billing data: 10 years (legal obligation)
• Analytics cookies: 13 months
• Advertising cookies: up to 24 months
• Security logs: 24 months
• Contact data: account lifespan + 3 years after inactivity

9. Data Security

We implement appropriate technical and organizational measures including:

• TLS encryption
• Firewalls and access controls
• Regular backups
• Periodic audits

10. Your Rights (Articles 15–22 GDPR)

You have the right to:

• Access your data
• Rectify inaccurate data
• Request erasure (“right to be forgotten”)
• Restrict processing
• Obtain data portability
• Object to direct marketing
• Withdraw your consent at any time

To exercise your rights, contact the DPO at contact.looveshop24@gmail.com with proof of identity. You can also lodge a complaint with your national supervisory authority.

11. Privacy by Design & DPIA

We apply “Privacy by Design” principles and conduct Data Protection Impact Assessments (DPIAs) for high-risk processing activities.

12. Data Breach Notification

In case of a personal data breach that poses a risk to your rights and freedoms, we will notify the competent supervisory authority within 72 hours and affected individuals when necessary.

13. Minors

The Service is not intended for individuals under 16 years old. We do not knowingly collect data about them. If such data is collected inadvertently, we will delete it without delay.

14. External Links

Our site may contain links to third-party websites. We are not responsible for their content or privacy practices.

15. Policy Updates

We reserve the right to modify this policy at any time. The effective date at the top of the page will be updated. We encourage you to review it periodically.

16. Contact

For any questions or to exercise your rights:

Love To Shop LTD

Address: 44 OVERBURY CRESCENT CROYDON ENGLAND CR0 0LN

Registration Number: 13624037

Email: contact.looveshop24@gmail.com